How should e-commerce websites do SEO?

Independent e-commerce websites are channels that many companies hope to expand, and they have the motivation to keep trying. So how should we do SEO for e-commerce websites?

First, all common SEO techniques and processes apply to e-commerce websites as well. From keyword and competitor research to column arrangement, from website structure to page optimization,google seo course singapore from user experience to traffic analysis, from social networks to chain building, whether it is an e-commerce website or other websites, how to perform search engine optimization or how to conduct search Engine optimization.

E-commerce websites have some common functions and features that are not common in other types of websites,google seo optimization guide so there are some special points to consider when doing e-commerce SEO.

Classification and navigation system

Each industry has a mature product classification method, and e-commerce websites are usually arranged according to industry classification categories. Further adjust the structure of the site based on the results of keyword research,seo agency singapore such as querying a large number of category names to provide higher levels and more navigation links. Keyword research also has an important impact on category page titles, description tags, anchor text, etc.

Category pages are usually product listings. Although it seems that there is a lot of content, it actually lacks stable and accurate content targeting keywords. You might consider writing a paragraph or two on the first page of the category page to explain the category.

Important category management pages need to be built with a certain number of external links. Not much.

Breadcrumbs are very important. Breadcrumbs are not only one of the bases for search engine spiders to judge the structure of an enterprise's website and the social status of the page on the website, but also the fastest way to improve user information to judge their location, return to the homepage, or browse the upper and lower categories.

URL structure design

The URL structure design principles for all websites still apply. Static, lowercase English (including Chinese websites), reduce directory hierarchy and be brief. English websites can appropriately include keywords in directory names and file names. Avoid using long and random characters in URLs.

There are two methods for e-commerce website product URLs, depending on the company's choice. There are multiple options for the same product, such as color, size, and usually only one product page is generated. If the option is likely to have search traffic, such as "black specific t-shirt," list the option on the page, or even in the title, to help with clicks on the query term.

If for some reason different product options must be made into separate pages, such as navigation system requirements, or ad landing page requirements, use the canonical tag to unify the weights.

Product page content

The lack of original and unique cultural product information page design content is one of the difficult problems for most independent e-commerce websites. Product descriptions come from suppliers. The product pages of new sites and small sites will be uncompetitive because our same product descriptions are available on major sites such as Alibaba and Amazon. Therefore, the long tail will not be fully developed and utilized. Key words.

Rewrite product descriptions. Start with the best-selling products and add up. This doesn't have to be a long process. A description of dozens of words, a list of several important functions and parameters, and a summary of dozens of words. A hundred original words are worth thousands of copied content. Of course, if you have time and manpower, the more, the better.

Users are strongly encouraged to leave comments and give points, discounts, permissions and honors. not completely. Employees write some themselves first, Amazon is awesome. That's how it started.

Relevant product links are required. The generation algorithms may vary, and are often different for logged in users and non-logged in users (including search engines). Reasonable and powerful recommendation algorithms are a powerful tool for many e-commerce websites. From a search engine optimization perspective alone, the goal of related product links is to increase the breadth of crawl depth and increase the depth of user access.

Try to use structured data and semantic tags whenever possible, and strive to have rich snippets in search results.